HUOA Logo Design

The Okinawan spirit of love and perseverance is the theme of this logo created in 1983 by Hawaii artist Seikichi "Chick" Takara.

Nature, represented by Diamond Head and the sago palm, are part of the HUOA logo. According to Takara, the "U" stands for unity and Uchinanchu. Its calabash shape connotes the feeling of kinship, that all Uchinanchu are calabash cousins. The hollow of the "U" is reminiscent of bamboo, which is clean and pure. The unbroken, bold outline of the "U" stands for solidity. Altogether the "U" symbolizes the brotherhood of Okinawans and their pure and solid hearts. Reinforcing the idea of unity is the "O." Within the circle are the Shurei-no-mon and sago palms, which represent Okinawa, and Diamond Head, which represents Hawaii. It indicates that the people of Okinawa and the Uchinanchu of Hawaii, though distant from each other are one. Further encapsulated in the "O" is the experience of the Okinawan immigrants who bridged the distance between the two lands. Their struggles and hopes are reflected in the sago palm and Diamond Head. The sago palm, a plant that provided sustenance during times of famine in Okinawa, evokes memories of hardship. Diamond Head symbolizes the immigrants’ hope for a better life